Fresh out of college, Chris Wilcha got a job in an entry level gig as assistant marketing guy at Columbia House Records, bringing along his video-cam for the duration. Back then, they needed somebody to explain the new-fangled “alternative” music to the suits on the 19th floor. One witnesses the inter-floor tensions between the 19th floor suits and the 17th floor “creatives” of writers and artists, with Chris acting as mediator. Later, Chris triumphs when he publishes the subversive zine-based, alternative music catalogue—still part of the mother catalogue after all. But the suits love it for being so subversive and frisky and counter culture. Carpal tunnel syndrome, office Christmas parties—this is his story.