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    Marketing Director

    Development Manager

    Marketing Director

    This position is for the Full Frame Documentary Film Festival, a program of the Center for Documentary Studies (CDS) at Duke University. The marketing director is responsible for developing, planning, implementing, and measuring the effectiveness of all marketing, outreach, communications, visibility, advertising, press, and public relations activities for the four-day festival and year-round events. The marketing department supports the efforts of the programming, production, and development departments and is responsible for the festival’s brand (design + execution) including all print and online media, signage, merchandise, multimedia content, and collateral.

    The marketing director reports to the festival director. The ideal candidate for this position is an energetic self-starter and team player with impeccable attention to detail, excellent written and verbal communication skills and the ability to manage tight deadlines with multiple stakeholders. The candidate should have a working knowledge of social media platforms and analytic tools. Knowledge of documentary and independent film is helpful but a sincere interest and willingness to educate yourself is mandatory.

    This is a 12-month, full-time position, with full Duke University benefits. Night and weekend availability are required at certain times of the year.

    Duke University and the Center for Documentary Studies (CDS) aspire to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values. The CDS community is committed to sharing values of diversity and inclusion to achieve and sustain excellence. CDS invites applications from a widely diverse cross-section of professionals to further enrich diversity among our staff and the study and practice of documentary and related disciplines.

    CDS and Duke University are Affirmative Action/Equal Opportunity Employers committed to providing employment opportunity without regard to an individual’s age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status. Duke also makes good faith efforts to recruit, hire, and promote qualified women, minorities, individuals with disabilities, and veterans.

    Responsibilities

    Administrative (10%)

    • Supervise and collaborate with Full Frame’s communications manager.
    • Manage department budget including annual and monthly tracking.
    • Design and disseminate attendee surveys and compile demographic and market data and analyze results to inform strategies and improve workflow.

    Outreach (10%)

    • Lead the management, coordination, and execution of Full Frame’s year-round screenings; assist with management and execution of partner screenings and other events.
    • Lead outreach, recruiting, visibility, and communication for Full Frame’s educational program participants.
    • Oversee the planning and execution of the festival’s annual Pregame Party and other outreach activities with the purpose of creating strategic partnerships between Full Frame and the local community and business leaders.
    • Build and maintain relationships with local organizations, vendors, sponsors, and influencers. Represent Full Frame at marketing and outreach events such as the Discover Durham Festival Roundtable group, Duke’s social media working group, Duke Communicators, Duke Arts Communicators, etc. Work closely with CDS communications team and Duke University’s Communications office to effectively promote Full Frame through these channels.

    Advertising (10%)

    • Develop strategy for annual print, web, radio, and television advertising and track deliverable milestones and analytics.
    • Facilitate trade and/or sponsorship opportunities for advertisements.

    Design (15%)

    • Develop and oversee adherence to official brand guidelines (style, colors, fonts) in all Full Frame outputs for the annual four-day festival and year-round screenings and events including signage, print publications, social media, digital assets, and multimedia content.
    • Develop and oversee the design of promotional materials for Full Frame development and fundraising including fundraising campaigns.
    • Manage visual brand on the festival landscape with signage, merch table visibility, schedule grids, etc.
    • Oversee the design of (and order) merchandise and giveaways.

    Press + Public Relations (20%)

    • Create and execute annual press/PR strategy including pitching, researching, scheduling, copy editing.
    • Write and distribute press releases.
    • Oversee festival press accreditation process including creating and disseminating applications, liaising with applicants, and communicating with attending press before, during, and after the festival.
    • Track and compile press pitches and press hits before, during, and after the festival.
    • Build and maintain relationships with local and national press. Execute strategic placement of festival stories to raise visibility of the festival year-round.
    • Collaborate with the programming and production departments to collect and distribute filmmaker press kits and film assets before and during the festival to key press.

     Communications (web, e-news, social, photo, video) (35%)

    • Write, design, schedule, and distribute e-newsletters to national, local, and donor audiences.
    • Collaborate with external vendor to maintain fullframefest.org. Write copy and oversee the design and production of web and multimedia graphics, photo, and video content. Conduct recurring review of metrics via Google Analytics and compile monthly report on growth and trends.
    • Supervise strategy and content across all of Full Frame’s social media channels (Facebook, Twitter, Instagram, Vimeo, SmugMug) in accordance with the voice and brand of the organization. Monitor and analyze performance and trends on social media. Conduct recurring review of metrics for social media and compile monthly report on growth and trends.
    • Produce festival video assets including the festival’s preshow trailer, seating slides, and reels.
    • Facilitate livestream videos, liaise with production vendor, oversee the design and distribution of promotional materials including posters, signage, and onscreen assets.
    • Recruit and manage the festival’s volunteer media team.

    Skills/Software

    • Adobe Creative Suite including Photoshop, InDesign, Illustrator, Premiere, and Lightroom
    • Microsoft Office
    • WordPress (experience with HTML is desirable)
    • Video editing skills are desirable, preferably in Adobe Premiere Pro

    To apply, two steps are necessary: 

    1) Send a cover letter explaining how your past experience relates to this position, your resume, and a sample of marketing materials that you have created to opportunities@fullframefest.org.

    2) Visit https://careers.duke.edu/ and follow the instructions to submit an application for the following requisition number: 5010

    DEADLINE: Applications will be accepted and reviewed on a rolling basis until the position is filled. Tentative start date is October 14, 2019.

    Development Manager

    Reporting to the Director of the Full Frame Documentary Film Festival, the Development Manager is a member of the CDS Development Team and will be responsible for the planning, coordination, and implementation of a comprehensive annual giving and membership program that supports the Full Frame Documentary Film Festival and its year-round programing. In collaboration with the Festival Director and the Director of Development for CDS, the Development Manager will identify, cultivate, and solicit individuals, foundations, corporations, and government funders to secure both cash and in-kind support. This position will be responsible for the management and administration of the various festival related membership programs. The Development Manager will be an essential member of the Full Frame team, participating in all aspects of the planning and implementation of the Full Frame Documentary Film Festival.   

    Duke University and the Center for Documentary Studies (CDS) aspire to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values. The CDS community is committed to sharing values of diversity and inclusion to achieve and sustain excellence. CDS invites applications from a widely diverse cross-section of professionals to further enrich diversity among our staff and the study and practice of documentary and related disciplines.

    Work Performed:

    Annual Giving (25%)

    • Build and sustain relationships with current, new and potential grant-giving organizations, individual donors, as well as other corporate, governmental and community partners.
    • Responsible for individual donor campaigns including First Team program and event planning, benefits administration (includes Festival ticket and pass reservation), membership renewals and special appeals (holiday and year-end fundraising campaigns).
    • In collaboration with the Festival Director and Director of Development, responsible for grant proposal development, writing, submission, and reporting, plus the coordination of the creation of the budget.
    • Oversee and provide annual budgetary recommendations for annual giving efforts; record and accurately report on actual costs and evaluate the use of funds within assigned programs and activities.

    Sponsorship Program (25%)

    • In collaboration with the Festival Director, responsible for the oversight and coordination of the sponsorship program and sponsor relationships, including the identification, cultivation, solicitation, and stewardship of past, current, and potential sponsors.
    • Working closely with the entire Full Frame team, ensure that current and potential sponsorships meet festival needs and fall within festival parameters.
    • Responsible for the tracking and fulfillment of sponsorship agreements and commitments.

    Membership Administration and Fulfillment (15%)

    • Oversee the management of all membership programs including but limited to; First Team for individuals, Festival Sponsors, and Gift-in Kind supporters. Ensuring that all members receive appropriate benefits per agreements and any special considerations or commitments.
    • Serve as the primary point person and concierge for First Team members at the Festival and other Full Frame and CDS events.
    • Assist in the development of First Team marketing or promotional content used for publications, collateral, newsletters, or any online platforms.

    Tracking & Reporting (15%)

    • Work closely with the Development Assistant to establish and maintain tools and/or processes that will assist in the analyses, evaluation, and reporting of annual giving programs.
    • Oversee and actively collaborate on the development and maintenance of the comprehensive annual Full Frame fundraising, that includes individual, sponsorships, grant deadlines, and government support.
    • Ensure that all membership benefits are properly tracked and recognized appropriately.
    • Actively participate in the development, coordination across CDS and Duke, and implementation of gift and donor acknowledgement and communication.
    • Assist in the development and presentation of reporting on all aspects of development activities

    Prospect Management and Development Management (10%)

    • Develop and maintain relationships with Full Frame supporters via telephone, email, online platforms, and travel, in order to qualify interest, cultivate awareness, secure support, and provide stewardship.
    • Support overall efforts to grow, diversify, and enrich CDS’s and Full Frame’s prospect pipeline.
    • Assist in the identification, cultivation, and transition of potential major gift supporters.
    • Coordinate donor strategies and efforts with the CDS Development Team
    • Assist in the development and implementation of the annual CDS Development Plan.

    Collaboration and Special Initiatives (10%)

    • Collaborate with gift officers from other Duke University schools and units on identifying, cultivating, and soliciting multi-interest prospects.
    • Act as a CDS/FF representative on University-wide special initiatives meetings and/or groups.
    • Participate on various CDS committees and groups.
    • Actively participate in professional community organizations
    • Perform other related duties incidental to the work described herein.

    Preferred Qualifications: 

    Bachelor’s degree required. Three years of experience in alumni affairs, public relations, fund raising, sales and promotions, marketing, student activities or a related field in order to acquire skills necessary to administer, coordinate and/or participate in general fund-raising activities and proposal development. The strongest candidates will possess a demonstrated knowledge of and ability to work effectively with individuals from diverse communities and cultures. Familiarity with and appreciation of Duke University, arts organization, film festivals, documentary film, or higher education fundraising preferred. 

    Candidates must demonstrate successful project management experience, including meeting numerous deadlines and objectives and managing multiple concurrent projects with limited resources. Excellent communication skills are required. Experience and comfort in interacting with prospects from a variety of different communities, class years, and professional backgrounds. Required technical skills include proficiency with Word, PowerPoint, and Excel as well as a willingness and ability to master Access and SAP-based database tools.

    Must have a strong work ethic and be able to work in a fast-paced, results-oriented team environment. Ability to work evenings, weekends, and travel as needed. Creativity, adaptability, diplomatic skills, and sense of humor needed to be successful in this job.

    Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual’s age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status. Duke also makes good faith efforts to recruit, hire, and promote qualified women, minorities, individuals with disabilities, and veterans.

    TO APPLY:

    Two (2) steps are necessary. Please note applications will be reviewed on a rolling basis until the position is filled.

    • Send cover letter, resume, three references, and a sample of marketing materials that you have created to docstudies@duke.edu (with Development Manager Search in the subject line). Your cover letter should outline how your qualifications, work history, and experience make you a good fit for this position (References will not be called without the candidate’s knowledge).
    • Go to the Duke University jobs site http://careers.duke.edu/ and enter the requisition number 4926 and then follow the instructions to submit an application for the position.