This vibrant investigation of our visual culture charts the global impact of the iconic typeface. Featuring interviews with designers and scholars, Helvetica moves across the United States and Europe to examine the way the font is used and the creative choices involved in its use in written communication. Expertly composed objects and cityscapes are entertainingly woven together with the commentary of his subjects to create an essay far more dynamic than the seeming sum of its parts. Helvetica is more than just a joyous exploration of a font: it encourages us to consider the myriad ways that type and design impact our lives.
Sadie Tillery, 2007 Festival
Filmmaker Q&A following screening