There is more than meets the ear in these memorable and colorful accounts of performance and perseverance in the legendary Muscle Shoals, Alabama, music scene. Muscle Shoals is the home of FAME Studios and its indefatigable founder, Rick Hall, as well as an endless list of classic recordings by artists ranging from Otis Redding to Bob Dylan to the Black Keys. How and why history was made here is illuminated by the hit-making producers, the remarkable and unpredictable session musicians known as the Swampers, and an array of musical luminaries such as Bono, Keith Richards, and Aretha Franklin. Ambitious in scope and style, the film traces the myriad obstacles and prejudices facing Hall and artists alike as the label evolves from striving to thriving and back again.  TM